Marina Rinaldi Milano Design Week 800x1066 1 (1) Marina Rinaldi
Marina Rinaldi Milano Design Week 800x1066 2 Marina Rinaldi
Marina Rinaldi Milano Design Week 640x1138 2 Marina Rinaldi

23rd e 24th of April 2026

Blooming in your way

Marina Rinaldi celebrates Milan Design Week with FLUUIDO

To mark Milan Design Week, the Marina Rinaldi boutique in Milan was transformed into a creative laboratory where art and design converged. A sensory journey that celebrated creativity in all its forms, inviting guests to discover the creations of FLUUIDO: a scenography of sculptural clay vases born to celebrate the union between raw material and the female body. The concept aligned with the Fuorisalone 2026 theme “Essere Progetto” (Being Project): an invitation to recognise oneself in change, embracing the capacity to imagine and evolve, relating to objects and space as identities in constant flux.

Marina Rinaldi at Milan Design Week

The event featured Sissi, artist and founder of Fluuido, engaged in a live art performance, hand-modelling clay and plaster. At the heart of the performance was the creation of vases with fluid shapes: curves that become symbols of movement and female strength, drawing a parallel between design creations in clay-a material both strong and fragile-and the very essence of femininity, which perfectly balances these characteristics. These vases, a direct reference to the Blooming In Your Way project, were created alongside coasters depicting orchids and daisies, offered as a cadeau to guests who took part in the brand-dedicated quiz.

The day concluded with a cocktail party attended by partners and talent, including @moustachic, @liciaflorio, and @sofia.fisicaro, celebrating the union between manual craftsmanship and contemporary design.